The Power of Buying Local

This blog post is not on the topic of real estate specifically, but it is about a topic that is near and dear to my heart. Supporting local businesses has always been a very important thing to do, whether you live in a small rural community or in a large city. These business owners and employees all count on the patronage of people who live in and around their same communities.

Coming from a long line of small business owners, I know the amount of work and passion that it takes to create a successful and flourishing local biz. It takes an incredible amount of hours, money, networking, self-sought education, and devotion to take an idea and turn it into a profitable and top-of-mind business. Every day is looked at as an opportunity to grow and become better.


When facing an unprecedented scenario like the one we are currently in, COVID-19, the vast disruption to “business as usual” can be incredibly destructive to our local businesses. So many of these businesses are operating on limited funds as it is, they do not have the reserves necessary to withstand being closed for weeks on end, let alone pay their employees and other bills that do not disappear (utilities, rent/lease, taxes, etc.).

Since the beginning of this sequence of events that the virus has caused, I have noticed so many businesses seize this opportunity to be there for the public. Restaurants are remaining open with take-out/drive-up options available, auto shops (shameless plug for Eureka Brake & Automotive and Old Town Auto Service) are offering pick up and delivery options for those who choose not to leave home but still need vehicle maintenance done, and local wineries are offering free delivery, right to your door (does it get any better?). This is amazing! It goes to show you that these people who have adapted, and will continue to adapt as this pandemic progresses, are truly here for their community.

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We are so lucky to live in such a county with such deep roots, and now more than ever is the time to keep our local businesses supported. These businesses have found ways to be there for you in this time of uncertainty, so let’s be there for them! This could be as easy as purchasing gift certificates from restaurants or local shops to use at a later time (or make early Christmas shopping a cinch!). We live in a time where almost anything is available to us from our smart phones, so use them!

I see this temporary pause to life as usual as an opportunity to alter some of our spending habits and really focus on building each other up as a community, rather than focusing on the fear of the unknown. One thing is for sure, we will get through this. My hope is that once the coronavirus pandemic is over with, Humboldt County will bounce back and local businesses will be stronger than ever. Let’s do everything we can to make sure that happens.

Here are a just few of the local businesses that I would like to thank for what they are doing:

Eureka Brake & Automotive

Old Town Auto Service

Septentrio Winery

Land of Lovely

Jitter Bean Coffee Co.

Humboldt Cider Co.

LoCo Fish Co.

Fieldbrook Winery

Salt Fish House

Ramone’s Bakery and Cafe

Humboldt Soup Co.

Larrupin Cafe

Brick and Fire Bistro

Esmeralda’s Mexican Food

Sammy’s BBQ

Babe’s Pizza & Pasta

Chin’s Cafe

Pho Thien Long

Old Growth Cellars

Luis’s Mexican Restaurant

Redwood Curtain Brewing Co.

If you can think of any other local businesses that need mentioning, I encourage you to leave a comment and I will add a link for them as well. And, as always, thank you so much to the medical professionals and first responders that we rely on so heavily. Your efforts are so greatly appreciated!


Wishing you all the best in health and happiness!


Yours truly,

Mallory and Charlie